Worth knowing.
SEO, GEO and artificial intelligence, WordPress, WooCommerce, hosting: our articles to make your website more visible and more effective.
The PWA (Progressive Web App): the best of both worlds between website and mobile app
Home screen installation, offline mode, notifications, SEO: everything about the PWA, the affordable alternative between a website and a mobile app.
Read the article
Website or mobile app: how to choose the right solution for your project?
Website or mobile app: costs, visibility, features, PWA… the criteria for choosing the right solution for your project.
Read the article
Website redesign: when should you tear it all down and start from scratch?
Slow website, outdated image, poor conversions: the signs that a complete redesign is needed, and how to choose between optimising and rebuilding.
Read the article
Do you still need a website, or should you go all in on social media?
Social media or a website: why your website remains your essential digital asset, and how to combine it with social networks to convert.
Read the article
How AI search engines are changing SEO: towards AEO (Answer Engine Optimization)
AI Overviews, ChatGPT Search, Perplexity: how AI engines are changing SEO and how to optimise your website to be cited in their answers.
Read the article
Understanding CDNs (Cloudflare, Bunny.net, Fastly, Akamai…): why and how do they work?
How they work, benefits for speed and SEO, security: everything about CDNs, comparing Cloudflare, Bunny.net, Fastly, Akamai and CloudFront.
Read the article
The complete web hosting comparison: OVHcloud, Infomaniak, IONOS, o2switch and others
OVHcloud, Infomaniak, IONOS, o2switch, Hostinger, DigitalOcean: strengths, points to watch and ideal profiles for each web host.
Read the article
Web hosting: everything you need to know to choose the right infrastructure
Shared, VPS, dedicated or cloud: advantages, limits and uses of each type of web hosting to choose the right infrastructure for your project.
Read the article
Boost your website: add an AI assistant to turn visitors into loyal customers
Guided navigation, 24/7 answers, qualified leads, rescued baskets: how an AI assistant built into your website becomes your best digital salesperson.
Read the article
AI and SEO: why artificial intelligence is not enough
AI is a powerful accelerator, but it does not replace technical expertise. Why your SEO needs a professional who masters both code and AI.
Read the article
Google PageSpeed and SEO: what is the real impact on your rankings?
PageSpeed score, Core Web Vitals, mobile-first: what speed really changes for your Google rankings, and how to optimise it.
Read the article
SEO and conversational AI: how to position your website in the age of AI
AI assistants no longer just return links: they answer. The new challenge for SEO is to become the source they cite.
Read the article
SEO optimisation: why pixel width has replaced character count for your title tags
The 60-character rule dies hard. Yet Google truncates your titles according to the space they take up on screen, not the number of letters.
Read the article
GEO: understanding and mastering SEO in the age of AI
GEO is no longer just about getting a click: it aims to make your brand the source cited by generative AI. Definition, pillars and differences from SEO.
Read the article
From SEO to GEO: how AI agents are redefining search optimisation
SEO tools analysed, AI agents act. Audits, technical fixes, content: what is changing, and why humans remain in control.
Read the article
The SEO revolution: how Google's Gemini AI is redefining search optimisation
With Gemini, Google answers questions directly. AI Overviews, multimodality, E-E-A-T: five major changes and how to adapt your website.
Read the article
Artificial intelligence and search engine optimisation
AI is changing how search engines understand and rank content, and how SEO experts work. Opportunities, challenges and best practices.
Read the article
How to get your website ranked? The 7-step guide
Keywords, content, technical SEO, links, local SEO and tracking: the 7 essential steps for a website to be found on Google.
Read the article
Optimising the performance of your WordPress website
A slow WordPress website loses visitors and rankings. Audit, Core Web Vitals, caching, images, hosting: our 6-step method.
Read the article
WordPress backups and updates: protecting your website every day
An unmaintained WordPress website is an easy target. Off-site backups, controlled updates and monitoring: the routine that protects your website.
Read the article
Building your website with WordPress: the 7 advantages
More than 40% of websites run on WordPress. Versatility, autonomy, SEO, scalability: the real reasons for its success, and its limits.
Read the article
Social media optimisation (SMO): be visible where your customers are
Facebook, Instagram, LinkedIn, Pinterest: SMO complements SEO. Which network to choose, what to post and what impact it has on Google.
Read the article
Paid search (SEA): attract targeted visitors with Google Ads
Google Ads lets you appear at the top of the results today. How it works, budget, best practices and how it complements SEO.
Read the article
WooCommerce: the e-commerce solution for building your online store
WooCommerce turns WordPress into a complete, scalable online store. Features, advantages, points to watch and the steps of a successful project.
Read the article
WordPress developer: why hire a professional?
WordPress looks accessible to everyone. But a fast, secure, well-ranked website takes real expertise. The role of a WordPress developer and how to choose one.
Read the article
Search engine optimisation (SEO): definition, stakes and method
SEO covers the methods that help you appear lastingly in Google's free results. Definition, pillars, local SEO and audits.
Read the article