WordPress developer: why hire a professional?

WordPress is a content management system (CMS) and publishing tool that has become the benchmark for business websites. Installing WordPress takes only a few minutes; designing a website that is fast, secure, well ranked and generates enquiries is another story. That is the whole role of the WordPress developer.

A website only truly exists when it is optimised for search

This has been our conviction from the start. The most beautiful website in the world is useless if it does not appear when your customers look for you. SEO is not added at the end: it is prepared from the design stage, in the page structure, the choice of technologies, speed and the writing of content.

What does a WordPress developer do?

• Analyses your needs: goals, target audiences, features, budget.
• Chooses the right tools: theme, reliable plugins, suitable hosting, and avoids piling up unnecessary modules.
• Designs the website's architecture: pages, menus, categories, URLs, internal linking.
• Builds custom features that no plugin handles properly: specific functions, theme adaptations, integrations with your tools.
• Optimises speed, mobile compatibility, accessibility and technical SEO.
• Secures the website and sets up backups and updates.
• Trains you so you are independent day to day.
• Provides ongoing support: maintenance, upgrades, advice.

The risks of a website “done quickly”

• An overloaded theme and dozens of plugins that slow everything down.
• Security holes due to missing updates or dubious plugins.
• A poorly thought-out structure that prevents the website from ranking on Google.
• Dependence on a page builder or proprietary tool that is hard to evolve.
• A website that does not meet legal obligations (legal notice, GDPR, cookies).

How to choose your WordPress developer

1. Look at their portfolio: live websites you can visit and test on mobile.
2. Read reviews from their clients, on Google in particular.
3. Check that they talk about SEO and performance from the first meeting.
4. Ask who will own the website, the domain name and the access credentials: it should be you.
5. Ask about ongoing support: updates, backups, response times.
6. Favour proximity if you like talking face to face: a dedicated contact makes things easier.

GUIGOUT SAS, WordPress developer in Bourg-en-Bresse, France

For more than twenty years, we have been building WordPress showcase websites and WooCommerce stores for businesses in the Ain region and beyond. Our approach: a custom website, fast and optimised for SEO from the design stage, with long-term support from a single point of contact. Discover our work and our client reviews.

Frequently asked questions