WooCommerce: build your online store

WooCommerce is the most widely used e-commerce plugin in the world. Free and open source, it turns a WordPress website into a real online store. From craftspeople to SMEs and local shops, it lets you sell online while remaining the owner of your website and your data.

What WooCommerce can do

Sell any type of product: physical, downloadable, made to measure, with variants (sizes, colours, dimensions), subscriptions or bookings through extensions.
Take payments online: card, PayPal, bank transfer, with solutions such as Stripe, PayPal or banks' own payment modules.
Manage shipping: zones, rates by weight or order value, in-store pickup, carrier labels…
Track orders and stock, and send automatic emails to customers.
Create discount codes, flash sales and bundles.
Manage VAT and issue invoices.

Why choose WooCommerce?

You own your store

Unlike platforms rented by the month, your WooCommerce store belongs to you: your products, customers and data stay with you, and you are free to change hosting provider or agency.

No commission on your sales

WooCommerce takes no percentage of your revenue. Only the payment provider's fees apply.

Store and website in one

Presentation pages, blog, portfolio and store sit side by side on the same website, with the power of WordPress for content and SEO.

Unlimited scalability

Thousands of extensions let you add features as your needs grow: product filters, comparison tools, loyalty programmes, connection to your management software, B2B sales, multilingual content…

Points to watch

Hosting: a store needs a more robust server than a showcase website, especially with a large catalogue.
Maintenance: updates, daily backups and monitoring are essential when orders and payments are involved.
Performance: every extension added must be justified to keep the store fast.
Legal obligations: terms of sale, legal notice, right of withdrawal, GDPR.

The steps of an online store project

Scoping: catalogue, shipping and payment methods, goals.
Suitable domain name and hosting.
Visual identity: logo, brand guidelines, mock-ups of key pages.
Development and configuration of WooCommerce.
Adding products: complete product pages, quality photos, unique descriptions.
SEO: optimised categories, well-crafted product pages, Product structured data.
End-to-end testing of the purchase journey, then launch.
Training in managing the store, and ongoing support.

The tip that sells: write your own product descriptions. Copying the supplier's means publishing the same text as dozens of other stores, and Google has no reason to put you forward.

Already have a WooCommerce store?

We audit your existing store – speed, SEO, purchase journey – and suggest concrete improvements to gain visibility and sales.

Frequently asked questions

Is WooCommerce really free?

The plugin is free. Some advanced features require paid extensions, and you need to budget for hosting, building and maintaining the store.

WooCommerce or Shopify?

Shopify is a rented platform, easy to get started with but with a subscription and paid apps. WooCommerce offers more freedom and ownership, and integrates with a complete WordPress website. The choice depends on your project.

Franck GuigoutFounder of GUIGOUT SAS, a web agency in Bourg-en-Bresse, France. Over twenty years of building WordPress and WooCommerce websites and of search engine optimisation for businesses in France and abroad.

WooCommerce: the e-commerce solution for building your online store

What WooCommerce can do