Building your website with WordPress: the 7 advantages

WordPress now powers more than 40% of all websites worldwide, from personal blogs to large corporate websites. This is no accident: this free, open-source CMS (content management system) combines flexibility, simplicity and an unrivalled ecosystem. Here is why we recommend it for most projects.

1. A versatile tool

Showcase website, online store, blog, booking website, members' area, intranet: WordPress adapts to almost every need. Your website can start simple and grow as your business develops, without changing technology.

2. Almost unlimited extension options

Tens of thousands of plugins let you add a feature without developing everything: forms, appointment booking, multilingual content, online sales with WooCommerce, SEO… And when a need is specific, custom development is always possible.

3. You stay in control of your website

The admin interface is accessible to everyone: changing text, adding a photo, publishing news or a product requires no technical skills. You are independent day to day, and your agency steps in for bigger changes.

4. An excellent foundation for SEO

WordPress produces clean code and readable URLs, and works with reputable SEO plugins (Yoast SEO, Rank Math) to manage titles, descriptions, the XML sitemap and structured data. Properly configured and hosted, a WordPress website has everything it needs to rank on Google.

5. A huge community

Thousands of developers contribute to the project around the world. The result: plenty of documentation, answers to almost every question and great longevity. You are never locked in with one provider: your website can be taken over by any WordPress professional.

6. Regular updates

WordPress is constantly evolving: new features, performance improvements and, above all, security fixes. These updates still need to be applied methodically – we cover this in our article on WordPress backups and updates.

7. A controlled cost

The software is free and open source. Your budget is focused on what matters: the design, look, content and SEO of your website.

Is WordPress always the right choice?

In the vast majority of cases, yes. There are, however, situations where another solution is better:

• for a simple presentation page that will hardly ever change, a static website can be lighter and faster;
• for a very specific business application, dedicated development may be more suitable;
• a WordPress website requires regular maintenance (updates, backups): this needs to be planned for.

Your WordPress project with GUIGOUT SAS

For more than twenty years, we have been designing WordPress showcase and e-commerce websites for businesses in Bourg-en-Bresse, the Ain region and beyond. We support you from design to launch, with a website that is fast, well ranked and easy to manage, and then with its ongoing follow-up.

Frequently asked questions

Franck GuigoutFounder of GUIGOUT SAS, a web agency in Bourg-en-Bresse, France. Over twenty years of building WordPress and WooCommerce websites and of search engine optimisation for businesses in France and abroad.